69801080 Instrument Panel For Hyundai Santa Fe Sm 2.4 Gls 445836 445836- on 2040-parts.com

Hyundai to launch N high-performance brand in partnership with WRC team

Microsoft Hyundai today announced it will launch a new high-performance N brand to rival go-faster versions from German manufacturers. Future Hyundai N models will be low-volume sporting derivatives, inspired by the new i20 WRC rally car which will launch at the Monte Carlo race in January 2014. The N badge is designed to cement the link with Hyundai's Namyang R&D centre in Korea, which helped develop the i20 WRC in record time - the team was only founded 12 months ago.

Hongik University wins 2011 Ferrari World Design Contest

Seoul's Hongik University scooped first place honors in the 2011 Ferrari World Design Contest. 50 highly prestigious universities developed designs for Ferrari's cars of the future, and students from the Korean school beat the second-placed Istituto Europeo di Design (IED) of Turin, Italy, in the final while London's Royal College of Arts (RCA) finished in third place. The ‘Eternità', developed by Kim Cheong Ju, Ahn Dre and Lee Sahngseok, was the winning design for Hongik University, while Azerbaijan's Samir Sadikhov, studying at IED, earned him second place with the ‘Xezri'.

Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.