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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

New Honda Insight Hybrid: Insight Exclusive gets 1.5 litre from CR-Z

Honda Insight Exclusive gets bigger 1.5 litre IMA Hybrid You can’t blame Honda for wanting to keep a toe in the hybrid waters, especially as arch rival Toyota has all but cornered the market. But you can blame them for the rather woeful Honda Insight Hybrid which, despite offering good headline economy and a bit of a green halo, is something of a dog. However, a chunk of the criticisms levelled at the Insight were addressed by Honda last month when it revealed its nips and tucks for the Insight for 2012.

Jaguar F-Type Coupe revealed – sort of

But, as expected, Jaguar are heading full tilt towards a production F-Type Coupe that will follow the lines of the appealing CX-16, as evidenced by the patent image filings (above) acquired by Auto Motor und Sport. The show an F-Type Coupe that delivers almost all of the style the CX-16 did – just as Land Rover managed when they turned the LRX in to the Range Rover Evoque – which will disappoint no one. In fact, the coupe – with its roof line flowing down from the A-pillar right to the tail – is better looking than the Roadster and more evocative of the E-Type.