6h3-43800-04-ek Power Trim Tilt Unit Yamaha Outboard 50hp 1987-1989 on 2040-parts.com

Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

Maybach, or not Maybach? That is the question.

Maybach - off to Gaydon? Actually, whether to keep Maybach on the Daimler life support system is a question that has taxed the brains of many a Mercedes exec,  almost since the Maybach brand got its revival under Mercedes and turned in to a cross between a stretched old S-Class, a Playstation and a glitterball. Because despite the efforts of Mercedes to position the Maybach above the S-Class – and in to competition with Rolls Royce and Bentley – the Maybach has somehow conspired to be less desirable than the S-Class.

Aston Martin V8 Vantage pricing announced

A couple of months ago, we noted that Aston Martin had upgraded the V8 Vantage for 2012. After all, even the entry-level sybarite doesn't want to feel abandoned by the luxe maestros in Gaydon, and Gaydon doesn't want them to feel slighted. We previously mentioned the upgraded self-shifting transmission, which receives a seventh gear, as well as the quicker steering ported over from the Vantage S.