6h6z13405b Lamp Assy Rear 06 07 08 09 Zephyr on 2040-parts.com
San Francisco, California, US
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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'
Thu, 25 Sep 2014Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.
BMW and Local Motors announce contest winners
Wed, 07 Nov 2012BMW and Local Motors have announced the winning ideas in the Urban Driving Experience Challenge after phase one of the contest closed on 16 October. Anthony Franze of Australia won first prize and a cash award of $7,500 with his design for a premium car sharing service called ‘BMW Reward Me.' He also earned himself a trip to Munich, Germany, to meet with the head of BMW's Group Research and Technology, Dr. Christoph Grote.
BMW Brilliance 5-series New Energy Vehicle (2011)
Thu, 07 Apr 2011BMW has presented the first official picture of its BMW Brilliance 5-series New Energy Vehicle, a hybrid long-wheelbase 5-series which will debut at the 2011 Shanghai motor show. BMW's brilliant New Energy Vehicle? How do you know?