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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Government driving down electric avenue

THE GOVERNMENT is to lead by example by buying more than 150 electric and plug-in hybrid cars for its fleets. All fleet managers will have funding allocated with a view to buying ultra-low-emission vehicles (ULEVs) to replace older vehicles as part of the their normal working life cycle. According to Westminster sources, a long-term plan is in place to make such cars and vans entirely commonplace.

Chrysler reveals SEMA projects

Chrysler teased a few of its SEMA vehicles in sketches earlier this month; now the company has unveiled its entire stand. Its display area at the Las Vegas Convention Center will show off 20 customized vehicles running the gamut from the Chrysler 300 to the Ram pickup and new Jeep Cherokee. The Ram Sun Chaser, in Vibrance Orange Blast and Brilliant Black, is based on the 1500 Quad Cab.