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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Study: Hybrids safer in accidents, more dangerous to pedestrians

In the first analysis of its kind, the Highway Loss Data Institute found that drivers of hybrid vehicles are, on average, 25 percent less likely to be injured in a crash than drivers of conventional vehicles. Matt Moore, the data institute's vice president and author of the study, said weight was a big factor in its analysis. “Hybrids on average are 10 percent heavier than their standard counterparts,” Moore said in a statement on Thursday.

Reva NXR launched & Reva NXG revealed at Frankfurt

The Reva NXG which has been revealed at Frankfurt The Reva NXR is the proper launch and will be available to order straight away with delivery starting in early 2010. The styling is still pretty unconvincing, but for a small city EV it’s probably acceptable. The NXR is a three-door, four seat hatchback with a range of around 100 miles per charge and a top speed of 65mph.