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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Peugeot 308 RCZ (2007): first official pictures

By Tim Pollard First Official Pictures 31 July 2007 12:00 Peugeot's TT: the 308 RC Z If you're designing a mid-sized coupe from scratch, it's hard to ignore the head-swivelling, original Audi TT. Peugeot clearly thinks so - its Frankfurt show star, the new 308 RC Z unveiled today, looks like a Chinese facsimile of the Mk1 TT, especially viewed in profile. Maybe that's why Peugeot introduced a clumsy kink in the waistline (a la Hyundai Matrix), to disrupt the Germanic body language...

Ford Mustang (2014) first official pictures

By Damion Smy First Official Pictures 05 December 2013 05:00 It’s taken fifty years, but the Ford Mustang will be officially on sale in the UK for the first time next year, sporting V8 and – gulp – four-cylinder engines. Crucially, though, the Flying Ford will be offered in right-hand drive and will come with proper, grown-up independent rear suspension. ‘In Europe we want it to be seen as a credible sports car, and second, that the Mustang and the rest of our range be held in higher opinion,’ says Ford COO Mark Fields.