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Umea Institute of Design degree show 2009
Fri, 17 Jul 2009Masters students from Sweden's Umea Institute of Design recently exhibited their final-year projects at the university's annual degree show. Featuring the work of both graduating diploma students and those completing the first year of their MA in Transportation Design, this year's exhibition brought together a diverse range of themes, ranging from futuristic interpretations of existing brand DNA to new concepts in car production, usage and forms. These are the highlights.
Lotus Elise Club Racer (2011) at 2011 Geneva motor show
Tue, 22 Feb 2011The Lotus Elise Club Racer is the latest variation on the long-serving Elise, which will debut at the 2011 Geneva motor show. Disciples of the 'Lotus=lightweight' mantra will be pleased to know the Elise Club Racer does without the German tuner bling, additional luxury features or merchandising that have appeared during CEO Dany Bahar's bold reinvention of the Hethel sports car maker. The Elise Club Racer marks a return to old-school values for Lotus, with some 24kg of extraneous weight removed from the 15-year-old Elise; and added hardware tweaks to ensure the well-regarded roadster retains its performance edge.
VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.