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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

MINI Yours: MINI customisation kicks off with MINI Avenue

MINI Avenue - an off-the-peg MINI Yours We already know that MINI seems to launch more limited editions every year than the whole of the rest of the car industry. But now they’re going a step further with a customisation programme called ‘MINI Yours’, and an off-the-peg version called the MINI Avenue. MINI Yours is all about offering the sort of customisation offered for the original Mini in the 1960s by companies like Radford - and about making good margins on the add-ons – with a huge range of customisation stuff above and beyond what appears in the MINI Limited Editions.

Porsche shows Cayenne can do off-road – just like the new Range Rover Sport

Porsche shows the new Cayenne S Diesel can do off-road The Porsche Cayenne has come in for some stick since it first arrived a decade ago as the first SUV from Porsche. The world declared the Cayenne too ugly to look at – well, that was the opinion of a certain Mr Clarkson – but anyone who’s lived with a Cayenne will know just how focused it is; it feels like a high-riding M5 to drive and, despite the misconception that sporty SUVs don’t do off-road, it’s remarkably capable when the going gets tough. We’re sure it’s just a coincidence that the 2013 Porsche Performance Drive – from Chisinau to Bratislava – is taking place just after the new Range Rover Sport arrived as a truly capable sporty SUV – with its Land Rover off-road credentials still intact – but the event has given Porsche the chance to show the new Cayenne S Diesel can also do off-road with aplomb.