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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Hongik University Degree Show 2008

Hongik University held its tenth annual Degree Show late last year at the university's Modern Gallery in Seoul, Korea. With a focus on creating the next generation of sedans for the graduating students' favorite brands, luxury sedans were developed using various design procedures. The students produced sketches, a 1/10 half-mirror clay model, a 3D model with scanned modeling data in Alias, and created the proposals using a CNC machine.

Hagerty predicts future classics

Classic-car insurer Hagerty released its latest Hagerty Hot List last week, highlighting today's cars that are expected to be future classics. This comes on the heels of Arizona auction week, where record-breaking sales take place yearly. “After more than 20 years of witnessing car-collecting trends, we have the unique ability to look at new cars through the eyes of a collector,” said McKeel Hagerty, CEO of Hagerty Insurance.