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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Porsche Panamera diesel owners can boost the fun with TechArt power upgrade

The German Porsche tuning haus TechArt revealed a power-upgrade kit for the Porsche Panamera diesel. While the 30-hp bump from the stock 250 horses to 280 won't light the world on fire, the 37-lb-ft jump in torque, from 405 lb-ft to 442 lb-ft, is sure to be a kick in the pants. The 0-to-60-mph time drops by 0.1 second from stock to 6.6 seconds, but the top end is up 3 mph to 153 mph.

Prototype of new Alfa Romeo Milano is spied; a future car for Chrysler?

Chrysler let slip the names to two upcoming Alfa Romeo models in its survival plan submitted to Congress--and here is a look at one of them, the Milano. Alfa has been developing this five-door small car to replace the 147 in its lineup. The new car was developed under the 149 name, but it will be called the Milano when it is launched in Europe late this year.