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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

GM to slash global vehicle platforms by more than half, to 14, by 2018

General Motors says it will cut the number of vehicle platforms it uses globally by more than half over the next decade, in a bid to reduce complexity and save on product-development costs. “More of our components will be common, and more of our vehicles will be on global architectures,” GM CEO Dan Akerson told analysts on Tuesday. His remarks came as GM kicked off a series of presentations online, billed as its 2011 Global Business Conference.

BMW unveils i3 edition (2012), explains i strategy

BMW today revealed a new i3 concept car edition at the formal launch of the first bespoke BMW i dealership in London's Park Lane. The facility was also fitted with the BMW i Pedelec electric scooter, a new complementary bike with a 33-mile range. The i3 is identical to the concept car unveiled at the 2011 Frankfurt motor show apart from some cabin tweaks and a fresh paint job. So what is new on the 2012 BMW i3?