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Audi Insurance – cheaper than BMW or Mercedes

The Audi Range - cheaper to insure Every edge helps, and no one knows that better than Audi. They’ve become masters at finding value where other car makers didn’t even see an opportunity, much less explore it. And their marketing – although understated (on the whole) – is always bang on message and consistent.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Jaguar slashes prices – in Australia

Jaguar has slashed prices across its range in Australia – by as much as £40,000 – as it fights for a bigger market share. But there’s also a feeling that all those years of protectionist import tariffs have inured Australians to the high price of luxury cars, and that car makers take advantage of that by keeping prices high, regardless of the level of taxes imposed on their products. That means something like a Rolls Royce Phantom costs £650k and a Porsche 911 starts at £150k.