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New carmaker Eterniti to debut its first car at Frankfurt auto show

It's not every day that a new car company jumps into the fray, and it's even rarer that the first model it builds is a super SUV. Enter Eterniti Motors, a startup luxury brand based in London. The company says it satisfies a demand for personalized luxury from wealthy car buyers, “particularly in major cities and global wealth centers.” Apparently Rolls-Royce, Bugatti, Bentley and Spyker just aren't filling that void.

Audi Q5 due next year: Autoweek Magazine

Audi will offer a hybrid version of its Q5 premium SUV in the US starting in late 2010, says Wolfgang Hatz, head of powertrain development for the Volkswagen group. If the car is a success in the US, Audi said it may launch it in Europe. In an interview at the auto show here last month, Hatz said Audi must offer a hybrid model to compete with rival vehicles that already offer the technology, such as the Lexus RX 400h.

Audi rolls out A3 lineup at the Los Angeles auto show

There's something about German automakers and model proliferation—it seems that if there is a niche to be filled, no matter how vanishingly small, a vehicle will be devised to fill it. If no niche is extant, they'll simply invent one, which is how we wound up with the unprompted X6. Audi's new A3 lineup, which debuted at the Los Angeles auto show and will begin its 18 month-long North American rollout spring 2014, seems incredibly rational by comparison.