2015 Audi A3 to star in Super Bowl XLVIII ad

The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.

Daniel Simon creates livery for HRT Formula 1 car

Visual artist and automotive futurist Daniel Simon has created a striking red and white livery for Hispania Racing's new Formula One car. Called the F111, the new racecar has been developed by the outfit's own engineering and design team, which is led by technical director Geoff Willis and chief designer Paul White. Simon's eye-catching work demonstrates the ambition of the team this season.

World’s best-selling roadster returns

MAZDA has released details on the brand-new fourth generation MX-5, already the best selling roadster of all time. Launched simultaneously at events in Barcelona, Japan and the USA, the fourth-generation MX-5 is the first to benefit from Mazda’s SkyActiv efficient technology. That means a frugal but powerful petrol engine and a substantial weight saving of 100kg over the previous generation.