70-74 Cuda Rear Interior Quarter Trim Panels - White on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Geneva Motor Show (2010) Preview

All the new car releases we expect to see at the 2010 Geneva Motor Show. We’re now getting close to the first major European Motor Show of the year – some would say the most important motor show of the lot – the Geneva Motor Show which kicks off for the press on 2nd March and runs until 14th March. So we thought we ought to do a quick preview of what we already know is going to make an appearence at Geneva so you can know what to look out for as we get more detail, and provide an easy starting point to catch all the car news from the Geneva Show.

Audi A1 Quattro gets the XCar treatment

The Audi A1 is just one of the cool European city cars we don't get here in the United States. It shares a platform with the VW Polo, Skoda Fabia and Seat Ibiza. Audi saw fit to drop the 2.0-liter turbocharged four-cylinder from the last generation S3 in just 333 examples, all of which have reportedly been sold.