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New Mercedes SL 400 replaces SL 350

The new Mercedes SL 400 (pictured) replaces the old SL 350 It’s a little over two years since the latest Mercedes SL arrived, and Mercedes has now decided to add a little zest to sales by dropping the old SL 350 and replacing it with a new Mercedes SL 400. The new SL 400 gets its power from the new E400 which means a twin-turbo 3.0 litre V6 with 328bhp and 354 lb/ft of torque – 26bhp and 81 lb/ft more than the old SL 350 – enough to let the SL 400 scoot to 62 mph in 5.2 seconds – 0.7s better than the 350 -= and on to a limited top speed of 155 mph. The new SL 400 has to make do with Mercedes tried and tested 7-speed auto – despite a new 9-speed now being available in Mercedes’ arsenal – which gives the SL 400 official economy of 38.6 mpg and emissions of 172g/km – not that you’ll come close in the real world.

Rolls Royce to set up shop in South America

Rolls Royce showrooms planned in South America The paradox of the current economic malaise  is that luxury goods – and luxury cars in particular - seem immune from the problems of the mainstream. Rolls Royce – to many still the epitome of luxury motoring – is doing very well, and is now planning an expansion in to South America. The cynical may say that Rolls Royce want a piece of the drug money floating round South America in their coffers, but South America is far more than a bunch of drug barons freely spending illicit cash.

Max Wolff to become Design Director at Lincoln

Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year.  Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand.  Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.