72 Johnson 50 Hp Outboard Starter And Bendix on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Aston Martin Virage (2011) at 2011 Geneva motor show

This is the new Aston Martin Virage, a V12-engined GT to sit halfway between the DB9 and the DBS. It will be officially unveiled to the public, along with the Aston Martin Vantage S, at the 2011 Geneva motor show next week. Numbers are easy to understand, so let’s start with the figures produced by the 6.0-litre V12 shared between the trio: the DB9 has 470bhp and 442lb ft, the DBS 510bhp and 420lb ft, and the Virage sits neatly between the two with 490bhp and 420lb ft.

Mercedes tease the 2014 S Class with a work of art

The 2014 Mercedes S Class isn’t due to be revealed until 2013, but Mercedes will be teasing it at the Paris Motor Show with a sculpture. New car model teases usually take the form of dark photos or photos showing obscure detail. But Mercedes are taking a different route with the new S Class with an artistic sculpture.