73 Chevy Impala Caprice Front Bumper Parking Light Bezels Housings Original on 2040-parts.com

Better Place EV Battery Swap business goes bust

It seemed like a good idea: take the cost of batteries out of the cost of buying an electric car and instead charge EV owners to use ‘Battery Swap’ stations where depleted batteries could be swapped for fully charged ones in the time it takes to fill an ICE car with petrol. But it’s all gone a bit Pete Tong. Better Place – which partnered with Renault in 2009 to make the battery swap technology viable – has failed to find anyone to add to the $750 million already involved in the project and has filed for bankruptcy.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Fiat 500byGucci. Yep, another ‘Special’ Fiat 500

Fiat 500byGucci - legs by Natasha Poly Somewhere along the way both Fiat and MINI decided that the ultimate marketing tool for their trendy, retro-inspired superminis was an endless stream of variations and special editions. And it’s worked. So it’s no surprise then that we’ve got another new Fiat 500 to add to the list of special edition Fiat 500s, this time it’s linking to an iconic design brand with the Fiat 500byGucci (and that’s Fiat’s joined-up ’500 by Gucci’, not our fat fingers on the keyboard).