73 Kawasaki F7 Enduro 175 Kickstand W / Spring Yj on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2010 Toyota 4Runner to be revealed at Texas State Fair

In a nod to its rugged nature, the 2010 Toyota 4Runner will debut on Sept. 24 in Dallas at the Texas State Fair. More details will be revealed then, but Toyota hints that the interior will be upgraded with added room and comfort for the fifth-generation sport-utility vehicle.

Renault Megane stars at the 2013 Frankfurt Motor Show

In the great scheme of things, a facelift for the Renault Megane is hardly the most exciting news to come out of the Frankfurt Motor Show, but then this is 'Germany's show' and the Megane is a decidedly French car. But with the arrival of the new Clio and the Captur, the Megane was looking a little out of place in the Renault stable. So the facelift simply brings the Megane into line.