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Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .

Bugatti Veyron: A Quest For Perfection

It's easy to run out of superlatives when describing the Bugatti Veyron. Eclipsing every road car before it in terms of power, speed and price, it has been the benchmark supercar for almost a decade. ‘A Quest for Perfection – The Story of the Greatest Car in the World' by Martin Roach is a new book written in light of this redefinition of the supercar paradigm.

Video: Gordon Wagener on the Mercedes Concept Style Coupe

Mercedes-Benz has released a short video in which Head of Design Gordon Wagener presents the new Concept Style Coupe. The Concept Style Coupe, officially introduced at the recent Beijing auto show, was first seen at the Avant/Garde festival prior to Beijing in an unusual move for the brand. "In this case we thought the car was so progressive and avant-gardistic that we decided to put it here into this art show," says Wagener.