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Here are the automobile ads of the year

The One Club made its way back to the 2014 Detroit auto show, naming the top automotive ads across five different categories: online video, broadcast television commercials, interactive, experiential, and print/outdoor. The top ads were presented Tuesday. Let's take a look at those that came out on top.

Lamborghini Veneno Roadster (2013) first official pictures

By Ollie Kew First Official Pictures 18 October 2013 11:00 If you missed out on the original limited edition run of three Lamborghini Venenos, you’re in luck. Lamborghini has announced a roofless Roadster version as part of the brand’s continued 50th anniversary celebrations – and plans to build up to nine examples, depending on demand. However, at €3.3m (£2.8m) – plus local taxes – the Veneno Roadster is ten times more expensive than the Aventador Roadster on which it’s based.

Peugeot 308 hits almost 100mpg

Peugeot Peugeot has proved that three-figure fuel economy figures for petrol engines might not be too far from becoming a reality, as its new 308 has set what it claims is a record of 99.1mpg. The 2014 European Car of the Year, powered by a 1.2-litre turbocharged petrol Puretech engine, covered 1,124.7 miles on just one tank of fuel when tested on a track in Spain. Top 10 most economical carsPeugeot 308 review (2013 onwards) In doing so, it took more than 32 hours of driving to consume the 51.4-litre contents of its fuel tank.