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Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj concept

GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept. Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy. GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

A family-built 1948 Ford: Video

Passion for automobiles and wrenching are often learned, passed on from generation to generation. Mike Reetz learned it from his father in Bismark, N.D. In this video, he recalls some of his earliest memories in the family garage.