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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Pininfarina Air Flow helmet unveiled

This is Pinifarina's Air Flow, a special helmet created by the famed Italian design house for luxury lid manufacturer Newmax, and the star attraction on its stand at the Milan International Motorcycle Exhibition. Pininfarina is the same company that has penned the Ferrari 458 Italia and Maserati Granturismo. But while Pininfarina itself remains an automotive design company, its Extra Pininfarina arm has branched out into other projects, recently designing Coca-Cola drinks machines and the interior of Juventus's new stadium.

Mercedes AMG Vision Gran Turismo (2013) first official pictures

By Ollie Kew First Official Pictures 17 November 2013 09:00 This is Mercedes letting its hair down. Meet the AMG Vision Gran Turismo, an impossibly outlandish 300SL-inspired supercar that’s been created in partnership with Gran Turismo video game makers Polyphony Inc. The Vision GT will be a playable car in the latest release in the franchise, Gran Turismo 6, along with several as yet unknown concepts from other major carmakers.