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Driven: Chevrolet Cruze Hatchback

The C-segment is one of the most important sectors of the automotive market, with every mainstream manufacturer having at least one car competing within. From Alfa Romeo's Giulietta through to the Lexus CT200h and Volvo's C30, there really is a car for everyone. So, in a potentially saturated marketplace, what can a Chevrolet hatchback offer above and beyond a nostalgic name and a tenuous link to an American heritage?

Kiss and Mini team up to raise money for UNICEF

To help fund global relief efforts, Mini will auction four Countrymans emblazoned with the makeup likeness and autographs of Kiss band members. Just in time for Father’s Day, the eBay charity auction opens on May 29 and runs for 10 days. Funds will go to UNICEF to help children in Japan and to aid in other global emergencies.

Scion considers moving upscale

Toyota's struggling Scion brand may move upscale to challenge entry-level luxury models coming from European automakers. The new lower-luxury niche includes Mini, the front-wheel-drive Mercedes-Benz CLA arriving this fall and Audi's compact A3 sedan shown last week on the eve of the New York auto show. Scion has gone after young entry-level buyers since its inception 10 years ago but has lost its early momentum.