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Nissan to alter design philosophy to attract females and younger buyers
Fri, 13 Sep 2013Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.
First sight: Volkswagen Passat (2015)
Mon, 07 Jul 2014In recent years, European buyers have been switching their mid-size sedans and wagons for smaller cars, crossovers and SUVs. The Volkswagen Passat, Europe's most successful company car, has defined this market segment pretty much since it arrived back in 1973, and this latest, eighth-generation model has been designed to attempt to reverse that buying trend. When we catch up with design director Dr Klaus Bischoff at the car's unveiling, he's certainly confident that the new car represents a significant step forward.
Mazda Ryuga concept
Fri, 22 Dec 2006Mazda North America has released a sketch of its Mazda Ryuga concept to be shown at the Detroit Auto Show in January. The Mazda Ryuga builds on Mazda's design language 'flow,' most recently seen in the Nagare concept shown at the Los Angeles Auto Show. Ryuga is Japanese for "gracious flow," and makes use of 'rich fabrics, engineered fits and hidden details,' according to Mazda.