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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jaguar F-Type – new video ahead of debut

We have new video of the Jaguar F-Type ahead of its reveal in a week’s time at the 2012 Paris Motor Show. Jaguar then did pragmatic thing and released that rogue image of three F-Types officially (rather than twisting arms to take it down as sister company Land Rover did with the first photo of the 2013 Range Rover) so we could see the F-Type in decent detail. But just the one photo.

Art Center Car Classic features the world's great automobiles

It seems like we say this every year, but this year it's truly fitting: this was the best Art Center Car Classic ever. Consider that the show covered both ends of the Corvette spectrum, from Peter Brock and the rise of the original “Mitchell Corvette” -- which was right there parked on the grass -- to General Motors designer Pete Thomas and the new C7 parked not far away, with the Mako Shark and the '63 split-window Sting Ray lined up between. A couple car lengths from that was the debut of the finally finished Peter Mullin Bugatti Type 64, a spectacular re-imagining of Jean Bugatti's unfinished final car done by Art Center students and Transportation Design chair Stewart Reed.