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Dramatic design on tap for next-generation model

Jaguar’s next-generation XJ luxury sedan will incorporate design features from the C-XF concept first shown at Detroit, AutoWeek has learned. Although prototypes captured by spy photographers are disguised with BMW-style grilles, the face of the new 2010 XJ will feature Jag’s gaping square grille and a curvaceous body with a rakish, coupelike rear window. The final XJ incorporates slim headlights with double-projector lenses that are very close in design to those revealed on the dramatic C-XF shown at the 2007 North American International Auto Show.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.