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Porsche 918 Spyder (2010) at Geneva motor show
Mon, 01 Mar 2010Porsche has shown off this stunning new 918 Spyder concept car on the eve of the 2010 Geneva motor show. It’s a mid-engined two-seater in the mould of the Porsche Carrera GT – a landmark supercar to showcase Porsche’s technical nous. Michael Macht, president and chief executive officer of Porsche, unveiled the 918 Spyder in Switzerland, and intriguingly proclaimed that Porsche has never shown a concept car that it hasn’t put into production… Porsche’s official press release was light on the details, but after the unveil Porsche’s R&D chief Wolfgang Durheimer talked CAR around the 918 Spyder and revealed some eye-popping figures for this part-electric hybrid supercar which weighs in at 'less than 1490kg'.
Lincoln launches ad blitz
Mon, 03 Dec 2012Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.
LA auto show 2011 review by Ben Pulman
Thu, 17 Nov 2011When the automotive industry was in the midst of recession, the LA auto show carved out a niche for itself as the place to be seen to be green. Detroit represented the big, bad gas-guzzling old school, but the forward-thinking culture of southern California meant the relaxed atmosphere of the LA Convention Centre was the perfect setting to preview the smaller, more compact and more fuel-efficient future. This year it was different.