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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Austrian Grand Prix Qualifying: WILLIAMS front row – Massa on pole

Valtteri Bottas, Felipe Massa and Nico Rosberg – the front three in Austria The writing was perhaps on the wall for the Mercedes domination of the 2014 F1 season after the Canadian Grand Prix, and the writing is now loud and proud for Williams as they lock out the front row for the Austrian Grand Prix tomorrow. Massa has taken pole – his first pole for six years – with team mate Valtteri Bottas just 0.087 seconds behind as Williams took advantage of errors from Lewis Hamilton in the Mercedes, which also compromised Nico Rosberg, creating a Williams front row in the process. Hamilton’s first run didn’t count because he took all four wheels over the white line at turn eight, and he skidded out on his next quick lap, leaving him dead last in final qualifying but starting ninth after Nico Hulkenberg’s disqualification.

Chevy Spark Confirmed – the Yanks learn little cars!

All the grief surrounding the big three US makers (less so Ford) revolves around the lack of cars they make that can compete in the world in which we live. No longer, it would seem, are US car buyers prepared to put up with gas-guzzling, low-quality cars. The rise of the Japanese car in the US (Toyota is now the biggest selling car) has put the writing on the wall for years.