8 Gallon Lightweight Performance Red Coat Aluminum Fuel Cell Tank+level Sender on 2040-parts.com
Rowland Heights, California, United States
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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
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Fri, 06 May 2011Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.
Pininfarina 2uettottanta (2010) at Geneva motor show
Thu, 04 Mar 2010How do you make a Ferrari 458 Italia and Maserati Grancabrio look a bit bland? Plonk them on stage next to your stunning concept. That’s exactly what Pininfarina did at the 2010 Geneva motor show with its Alfa Romeo 2uettottanta show car, and next to it the black 458 and cream Grancabrio garnered no attention whatsoever.