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Porsche Macan makes Harrods debut

THE PORSCHE Macan has been given its first public UK appearance – as the star of a Harrods window display. The world-famous department store in London’s Knightsbridge is playing host to the Macan, the 911 Turbo S, the Panamera S E-Hybrid and a scale model of the amazing 918 Spyder hybrid hypercar. Between 10am and 8pm daily, the public will be able to get up close and personal with each of the distinctive displays, two months before the Macan’s official arrival in British Porsche Centres.

Scion considers moving upscale

Toyota's struggling Scion brand may move upscale to challenge entry-level luxury models coming from European automakers. The new lower-luxury niche includes Mini, the front-wheel-drive Mercedes-Benz CLA arriving this fall and Audi's compact A3 sedan shown last week on the eve of the New York auto show. Scion has gone after young entry-level buyers since its inception 10 years ago but has lost its early momentum.

Contest: Volkswagen Slipstream wins 2007 LA Design Challenge

Volkswagen's Slipstream concept has won the fourth annual Design Challenge competition, part of the Design Los Angeles automobile designer's conference. The award was presented during the second press day of the 2007 Los Angeles Auto Show.  The theme of this year's competition, RoboCar of 2057, asked eight automotive design studios in California to form their vision of the future by depicting a vehicle that incorporates artificial intelligence engineered to make life easier and more attractive to consumers 50 years from now. Designers entered two-dimensional renderings and concept descriptions predicting how the rapidly advancing field of artificial intelligence will integrate into the automobile to make life safer, more practical and attractive, and the entries were judged by multi-discipline design professionals who selected the winner based on its originality of creative concept, integration of robotics and level of adaptation to a variety of environmental conditions and consumer needs.