Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Redesigned Mercedes-Benz M-class takes to the road for testing

Mercedes-Benz gave its M-class SUV a mild freshening last year. But a more-thorough makeover is on the way two years from now for the 2012 model. These prototypes--the first we've seen of the new M-class--are wearing a lot of camouflage, but through the nose opening we spy a sharper grille design that looks similar to the GLK.

Chinese price MG TF above MX-5

By Tim Pollard First Official Pictures 03 July 2008 06:54 New Chinese owner NAC has announced a price bombshell for its revised MG TF: it's going to cost more than a Mazda MX-5. The new company, called NAC MG UK Ltd, today revealed that the MG TF LE500 would cost £16,399 when it goes on sale in September 2008. The cheapest MX-5 1.8, meanwhile, costs £15,750.