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Mini Vision concept: what does it say about the brand's future?

The sight of Mini design head Anders Warming presenting a holographic, 3D projection of the Mini Vision concept as if appearing in his own cartoon was certainly a new one on us, but it captured the quirky, slightly left-field image the subsidiary of BMW Group has cultivated since its relaunch 13 years ago. As the 'Vision' tag suggests, this is billed as a marker of intent for the brand's future design direction rather than a pre-production teaser of the new Mini hatchback (Cooper in most markets) we'll see later this year. However if the third-generation 'new' Mini doesn't look remarkably similar we'd be amazed, such is the level of productionized detailing on this purely digital model.

IndyCar Hot Wheels race into stores

IndyCar-themed Hot Wheels will be hitting stores this month. The Indy Racing League and Mattel Inc., the maker of Hot Wheels, have agreed on a four-year deal that will produce a lineup of toy cars featuring teams and drivers. A 1:64-scale Hot Wheel is $4.99, with a 1:24 version that costs $24.99.

Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.