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Max Wolff to become Design Director at Lincoln

Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year.  Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand.  Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.

Automakers sign up to Apple 'Eyes Free' Siri button

Apple has announced that the leading carmakers have signed up for the addition of an ‘Eyes Free' button that will activate Siri for in-car Apple products. Siri – the innovative voice activation system developed for the 4S, Apple's latest iPhone – can be activated by pressing a steering wheel mounted button and allows the driver to access the same information available when not driving. Apple reported at its 2012 Worldwide Developer's Conference that Mercedes-Benz, BMW, Audi, Toyota, Land Rover, Jaguar, Chrysler and Honda have all signed up to offer Eyes Free within the next 12 months.

This is the new Ford F-150

The photos above represent the new, improved best-selling vehicle in America: The 2015 Ford F-150. What do we know so far? The new F-150's body is 95 percent high-strength aluminum while the frame is 77 percent high-strength steel.