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Ford kills Mercury – boosts Lincoln

The Linclon Concept C - Lincoln's first C-Segment car? In what is probably the least surpring move by Ford the Mercury moniker has been consigned to the history books as Ford continues to rebuild not just its balance book but its brand. Having finally divested itself of its troublesome posh-badge crew of Jaguar, Land Rover, Aston Martin and Volvo, the only surprise is that the Mecury brand lasted this long.

Guns blazing, dealer fights Hummer slump

For Hummer dealer Jim Lynch, shrinking sales of gas-guzzling SUVs triggered an idea. He decided to add new accessories to the product arsenal at his Chesterfield, Mo., store: guns and ammo. With payments on his $7.5 million mortgage looming, Lynch turned most of his Hummer showroom into a high-end armory, with 200 pistols, rifles and shotguns worth $250,000.

Ford bets customers will pay premium prices for the Fiesta

Ford Motor Co. will charge more than $23,000 for a fully loaded Fiesta, a new car smaller than the Focus. Ford thinks consumers are ready to pay premium prices for small cars, which long have been dominated by budget shoppers.