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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Young Drivers Accident Risk Warning

RESEARCH commissioned by the RAC Foundation and carried out by transport research laboratory TRL has found that teenage drivers are involved in almost one in eight road accidents involving injury. Based on nationwide statistics covering five years 2008 to 2012, the survey showed that 11.9% of all road casualties were injured or killed in collisions involving a car driver aged 17-19. This was despite those aged between 17 and 19 making up only 1.5% of licensed drivers.

Porsche Carrera GT in Paul Walker crash had six owners in its cross-country life

Always Evolving's Porsche Carerra GT -- recognizable for its unusual red color and black wheels -- is a difficult car to drive for even professionals, with one top driver calling its handling “scary." Those of us at Autoweek who have driven the car will likely concur. Always Evolving, a car race and tuner store operated by CEO Roger Rodas, a financial consultant who became friends and business partners with actor Paul Walker at a racetrack, acquired the car last spring, and used it often at car shows and in promotional ads. Rodas was driving when the car crashed, killing him and passenger Walker in a California business park Saturday afternoon.