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Hongik University's transportation design process

Hongik University in Seoul, Korea, is one of the preeminent design schools in the country with a diverse range of programs. But the school's transportation design department has also developed a unique approach for concept ideation. At the International Transportation Design Forum in Pforzheim, Germany, Professor Joo Hyun Chung from the school's Transportation Design course gave Car Design News an exclusive insight into the process, explaining how students express their ideas into 3D surfaces directly, using materials such as paper and wire for the first exploration of the form rather than the traditional 2D to 3D process.

Toyota Prius plug-in hits UK

The Toyota Prius plug-in arrives in the UK The next step in the Toyota Prius story is the plug-in Prius, which adds some Lithium-Ion batteries to the mix and the ability to plug the Prius in to the mains to get a usable kick-start to your day’s motoring, with an electric only range of up to 12.5 miles – around double the range a regular Prius can manage when fully charged. Toyota announced plans to get 500 Prius Plug-in Hybrids on the roads in 2010 back in September last year to evaluate their real-world performance before the plug-in gets a proper release – probably in 2012. Toyota are leasing 20 of the Prius plug-ins to a handful of public and private businesses in London as part of their plan to develop the Prius plug-in, and reduce the company’s overall CO2 levels – something which is sadly required by legislation.

AMG plans greener, cleaner performance cars

By Ben Whitworth Motor Industry 08 October 2008 08:00 AMG is going green – the maker of unfeasibly fast Mercedes-Benz models is gearing up for hybrid and diesel versions, using advanced low-weight materials to retain their tyre-smoking performance credentials while satisfying the nagging greener conscience. In an exclusive CAR interview, Aufrecht Melcher Großaspach boss Volker Mornhinweg spoke candidly about the company’s future and outlined why a raft of imminent eco measures would enhance AMG’s performance capabilities rather than stifle them. ‘Of course emissions and economy are important to us at AMG – only a fool would ignore these factors today,’ said Mornhinweg (pictured).