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Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.

Aston Martin Lagonda Concept unveiled at Geneva motor show 2009

By Ben Pulman First Official Pictures 04 March 2009 06:57 Aston Martin shocked the Geneva motor show today when it unveiled the Lagonda Concept, a V12-engined SUV that’s designed to spearhead the expansion of the company into over 100 countries. And it's the first fruits of a new collaboration between Aston and Mercedes-Benz, which will provide the 4x4 hardware and engine tech - from the Merc GL SUV. Yes, or if you believe Aston Martin boss Dr Ulrich Bez, ‘the avantgarde luxury car of the future.’ The Lagonda Concept is based on the four-wheel drive chassis of the Mercedes GL (a fruition of the Aston Martin-Mercedes tie up first revealed by our very own Georg Kacher), so it’s four-wheel drive, but unlike like its donor car, the Lagonda version seats just four and features a V12 engine up front.

Richard Madeley – Guest Car Reviewer

Richard Madeley joins Cars UK as a guest reviewer So we thought it might be fun to get some well-known faces to spend a bit of time with an interesting car and get their feedback. A sort of ‘Stars Test Cars’ occasional feature. So we set to work – pulled some strings and begged some favours – and the first of our ‘Stars Test Cars’ writers is broadcaster and journalist Richard Madeley.