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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Ford recalls more than 26,000 trucks for faulty switch

Ford Motor Co. is recalling about 26,700 copies of the F-series truck, Excursion SUV and Ranger pickup for a potentially faulty switch that could cause turn signals, taillights and brake lights to malfunction. According to the National Highway Traffic Safety Administration, affected vehicles include certain 2002-2007 F-250, F-350, F-450 and F-550 trucks and Excursion SUVs.

Climax Sports Racer revealed

The £92,000 Climax Sports Racer British firm Climax has revealed it’s readying a road-going race-car to rival others in the niche like the Ariel Atom and the Caparo T1. Imaginatively named The Climax Sport Racer the new car gets powered by a Ford 4.6 V8 developing 345bhp with a supercharged version offering 415bhp. All that grunt is driven through the rear wheels by a 6-speed Graziano GT ME1 gearbox.