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Celebrating the Spirit of Ecstasy's centenary

In a bumper year of anniversaries for automotive manufacturers, Rolls-Royce is celebrating the centenary of the Spirit of Ecstasy. Quite possibly the world’s most famous automotive icon, the flying lady will be honored by renowned photographer Rankin through 100 images inspired by the figurine. Just as Charles Robinson Sykes – the man behind the original figurine – turned to his wife for the form of the Ecstasy, Rankin is using wife and model Tuuli Shipster for his work.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

W.W.J.D. (What Would Jay-Z Drive?)

Since Maybach got the axe last month, there has been a hole 6.2 meters long in the hearts of rappers and ball players everywhere. Florida rapper Rick Ross, whose label name is Maybach Music, may even have to find another marque to follow. Shawn Carter, aka Jay-Z, who recorded several songs singing the praises of Maybach, will have to find a new ride in which to be chauffeured.