87 Volvo 740 Engine Electronic Control Ecu Module Unit 0280000544 !! on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

MINI First introduced

MINI has a new budget model - The MINI First With all things Eco the flavour of the month, and with budgets stretched in households everywhere, a cheap, entry-level budget MINI is a tempting prospect. You still get the iconic shape, and you still get a very good chassis – which translates in to good handling and a decent ride – but you’re not paying a fortune for the fripperies. After all, there are MINIs that will set you back £25k (the MINI JCW Cabriolet), but the new MINI First is a very tempting £10,950.

Cycling Ace Continues To Impress As He Aims For Le Mans Start

OLYMPIC cyclist Chris Hoy remains on course to make his Le Mans racing debut, despite narrowly missing out on the points in the penultimate round of the 2014 British GT Championship. His Nissan GT Academy Team RJN GT-R finished the weekend’s British GT race at Brands Hatch in 11th place, although this was an improvement on a mid-grid 16th place starting position for the two-hour race. Sharing the car with 2011 Nissan GT Academy winner Jann Mardenborough, Hoy started first and battled to 11th place before handing the car over to the GP3 Series and Le Mans racer for the race to the flag.