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Hyundai UK target SME fleet sales

Hyundai Basildon (pictured), one of Hyundai’s new Fleet Business Centres The last few years has seen Hyundai convince the car buying public that their cars are as credible and well built – not to mention appealing – as anything from the mainstream; no longer a budget option, Hyundais are now a real force. So once you’ve cracked Joe Public and his preconceptions, the next step is to crack the bit of Joe Public that buys a few cars at a time – the owners of small and medium businesses (SME) with a modest fleet (by fleet standards) of up to ten cars. With that in mind, Hyundai has appointed 27 Fleet Business Centres at Hyundai dealers across the UK with dedicated staff – and extra hand-holding and facilities – to coax the small business owner in to a bit of Hyundai goodness for his/her business.

GM begins clearance sale for Hummer

General Motors is shutting down the Hummer brand for good, taking the last of its four discarded U.S. brands off the market. GM had said it would consider offers to buy Hummer after a deal to sell the brand to Sichuan Tengzhong Heavy Industrial Machinery failed to receive Chinese government approval in February.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.