Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

VW, GM join BATC, GAC plus Chris Bangle and more at key China design event

阅读本文中文版本请点击这里 新年快乐.  Xin Nian Kuai Le.  Happy New Year to our readers in China and to everyone celebrating the start of the Year of the Rabbit. The speakers and program are being finalized for one of the principal forums for car design intelligence in China, the Interior Motives 2011 conference, to be held in Shanghai on the eve of this year's auto show. The event will again include design chiefs from both China and overseas, representing domestic OEMs and the foreign companies seeking to retain their design edge by investing heavily in new studios and nurturing home-grown talent.

Driven: Honda FCX Clarity

It may be powered by a hydrogen fuel cell but the Honda FCX Clarity is no work-in-progress; its technology awkwardly shoehorned into an existing model. Nor is it a brittle concept without suspension banned from exceeding 30mph. It's a safety-tested four-seat executive sedan designed from scratch to accommodate hi-tech underpinnings.