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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Ralliart unit folds, but Mitsubishi keeps name

Mitsubishi will continue using the “Ralliart” brand name despite the demise of the Japanese racing parts company this week. Ralliart Inc., a wholly owned Japanese subsidiary of Mitsubishi Motors Corp., informed global distributors on Wednesday that it would cease business operations March 31. In the United States and Europe, Mitsubishi markets a Ralliart sports version of its Lancer, which has become a sporty halo car for the brand.

C'est si bon: Mullin Automotive Museum celebrates the best of the Art Deco era

The French supposedly have a word for everything, but we couldn't muster any in English let alone the remnants of high school language lab upon first entering the new Mullin Automotive Museum in Oxnard, Calif., just west of Los Angeles. All we could do was grin giddily at the sparkling array of Bugattis, Voisins, Delages, Delahayes and other unique examples of French automotive masterpieces from the 1920s and 1930s in an exhibition hall evocative of the salon that housed the 1936 Paris motor show and similar exposition halls of the Art Deco era. The collection is an immersion into the excitement and optimism of Art Deco design, especially in terms of automotive design.