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Mazda design chief Ikuo Maeda brings new meaning to zoom-zoom
Tue, 09 Mar 2010Ikuo Maeda, the new design chief at Mazda Motor Corp., earned the nickname "Speedy" for his lead-footed driving on the race course and off. He may be the only standing auto executive to have had his license revoked--twice. It's only natural then that Maeda, who took the design reins last April, views himself as the rightful guardian of Mazda's zoom-zoom brand heritage.
CDR Insight Quarterly – Q1 2013
Wed, 23 Jan 2013Car Design Research Insight Quarterly – Q1 2013 Independent consultancy, Car Design Research's 'Insight Quarterly' looks at the latest trends in the automotive design world and beyond, four times each year. Currently distributed to a handful of their design contacts in the industry, we'll be running these quarterlies to highlight the latest trends and insights from a firm who work regularly and closely with the design groups of many major OEMs. In this year's first Insight Quarterly, the team highlight the notion of 'designing for export'.
2013 Mini John Cooper Works GP drive review
Mon, 11 Feb 2013Mark Vaughn threw the '13 John Cooper Works GP around Circuito Mallorca a few months back, and the quickest-ever production Mini proved itself to be an excellent track car. The questions one always asks about a car stuffed full of turbo boost and beefy suspension goodies, however, remained hanging before us: Will it be intolerable on the street? Will it ride like a steel-shod forklift on rough pavement and leap like a hornet-stung mule into the back of a porta-potty truck when the boost comes on?