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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
Jaguar XE / Jaguar F-Type spied
Thu, 23 Jun 2011Jaguar XE Spied - looking like a chopped XK To be honest, we don’t even know now whether Jaguar will call their new, smaller sports car the Jaguar XE or Jaguar F-Type, as there’s talk of them ditching the iconic Jaguar badging in favour of a Germanic numbers-based moniker across the range. But whatever Jaguar do finally decide to call their new small sports car, we know it’s officially in the planning and has been for more than a year. And now it’s out playing, albeit wrapped up in a chopped XK.
Range Rover Evoque – engine & model detail press release
Wed, 22 Sep 2010Range Rover Evoque full model and engine detail press release below THE ALL-NEW RANGE ROVER EVOQUE – THE SMALLEST, LIGHTEST, MOST FUEL-EFFICIENT RANGE ROVER EVER PRODUCED Paris, France 30th September 2010 – The groundbreaking, all-new Range Rover Evoque makes its global public debut at the 2010 Paris Motor Show. Dr Ralf Speth, CEO, Jaguar Land Rover, said: “These are exciting times for our business as we continue to widen our portfolio with this all-new addition to the Range Rover line-up. Not only will the Range Rover Evoque increase our worldwide market share, but it demonstrates our commitment to building sustainable, yet highly desirable products.” Dr Speth continued: “The Evoque helps to define a new segment for premium compact SUVs that are more sporting and stylish.