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New Jaguar Brand Promo video – David Gandy: Escapism

New Jaguar Brand Promo video: David Gandy: Escapism Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months. We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process. Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film - David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.

7th L'argus European Design competition announced

On 21 June 2008, French magazine L'Argus de l'automobile will launch its 7th European Design competition. Students will have to imagine a new vehicle based on the theme: "Invent a vehicle that is useful for society". The deadline for submissions is December 21, 2008.

Wild Mazzanti Evantra supercar debuts

“The creation of each Evantra is a unique and emotional experience for those who participate in the project such as for the client who follows the birth of the car in each phase. Evantra V8 was not born to please everyone, instead to be herself and to generate emotions with her character and exclusivity.” That slightly broken piece of English is the refrain from Luca Mazzanti, CEO of Mazzanti Automobili. Its Evantra supercar made an appearance online before next month's Geneva motor show.