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Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.

Exclusive: Derek Jenkins to become Design Director at Mazda

Derek Jenkins, former chief designer at the Volkswagen Group design studio in Santa Monica, will become the new Director of Design at Mazda's R&D Design Center in Irvine, CA. Jenkins, who resigned from Volkswagen on March 17th, will be filling the position previously held by Franz von Holzhausen, who left Mazda in August last year to become Design Director at Tesla Motors. "I'm excited to take on something new," Jenkins told CDN.

2015 Audi A8, A8L and S8 unveiled ahead of Frankfurt Motor Show debut

At the upcoming Frankfurt motor show, Audi will announce a new A8 with more powerful engines, lighter-weight construction, new assistance systems and Matrix LED headlight technology. Audi says the new A8 will put the German automaker among the innovation leaders in the luxury class. It cites as an example the short-wheelbase A8 3.0-liter TFSI's 4,034-pound curb weight, best in class for all-wheel-drive models.