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Drink-drive Idowu 'fled home row'

FORMER OLYMPIC triple jumper Phillips Idowu, from Essex, was caught drink driving after police were called to a domestic incident at his home. The 34-year-old, from Epping, pleaded guilty to driving his white Land Rover in the town's Bridge Hill after a night out while two and a half times the legal alcohol limit. Speaking after the case at Chelmsford Magistrates' Court, Essex Police confirmed that they had stopped Idowu as he fled a disturbance at his house.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

First Sight: Hyundai i30

Hyundai invited Car Design News for an exclusive sneak preview of the all-new i30 last week, ahead of its global debut at the Frankfurt motor show today. The event was held in Frankfurt's renowned Cocoon Club (the venue will also play host to this year's Interior Motives Awards, which takes place this coming Wednesday night), and was chosen because of its interior décor – something Hyundai's European Design Chief, Thomas Buerkle, likened to the Korean company's 'Fluidic Sculpture' design language. "We have been inspired by nature and beautiful shapes," Buerkle told the audience of journalists at the launch.